This course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform.

On a practical level, we’ll show you how easy it is to create your TikTok Business account and optimise your profile.

There's information on how to create engaging content for your existing and potential customers, how to get to know your target audience, develop your content strategy and partner with influencers.

We’ll discuss the importance of TikTok advertising campaign strategies, whether it’s a one-off offer, an advertisement group or a collection of advertisement groups.

Finally, we’ll show you how to use TikTok’s analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.